Social Networking and Baby Boomers
So you’re thinking of selling your products to Baby Boomers and you’re going to give it a try using social networking?
Well … you could be missing most of your target audience. A study conducted in the United States last month found that only 22% of the baby boomers who were surveyed used social networking sites.
A further 26% of respondents said that they didn’t use social networking sites but they might at some time in the future. A whopping 53% of those surveyed said that they don’t use social networking sites at all.
Many respondents said that they just don’t see the point of social networking sites. Of course these figures are likely to change in the future.