Geotargeting - It’s Not Everywhere Just Yet
There’s an interesting article on geotargeting over on ClickZ today where the author claims that Geotargeting has come of age in e-commerce. Well maybe it has in the United States but if you’re marketing to places outside of the US then don’t believe the hype it’s not very accurate just yet.
Here in Australia a geotargeted ad can be so wrong that it can make you laugh instead of buy. Not only can a geotargeted ad be out by hundreds of kilometres but, because of the way our system is set up here, locality names can be used that are basically meaningless to consumers.
One day things might change but we’re not there yet.
June 1st, 2008 at 1:03 am
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June 1st, 2008 at 6:04 am
Thanks for stopping by Justin … I know that we keep hearing from the geotargeting industry about how accurate they are … but then I keep on seeing geotargeted ads that place me hundreds of kilometres from where I live … and sometimes even in a different state.
It certainly is getting better … but as I say in post … it’s not there yet … at least not in this country.
And I might have been more convinced if I’d been able to go to your site and be welcomed with a message that told me where I was coming from
Stuart