Small Business Information

If you’re involved in affiliate marketing and you have the misfortune to live in New York State then this post that outlines the message sent out to merchants from LinkConnector is definitely worth reading.

If you’re an affiliate marketer and you don’t live in New York State then I don’t think you have any cause to feel smug. Once one state makes a grab for extra revenue by imposing a tax on Internet sales then every state … and every country for that matter … will want join in.

I’ve been talking recently with another website owner just up the coast from us about advertising on websites. We’re acting for a couple of clients who want to buy some advertising space on his celebrity website and we’ve been interested to hear of his thoughts on where he wants advertising on his site to go.

We’re also interested because we’re thinking of taking advertising on some of our sites beyond the usual Adsense and CPA ads. Don’t get me wrong, those forms of advertising were fine when we were building the sites up but now that they’re getting decent page views, but now that the sites are really starting to hum we want more.

That’s why we found this post over on Shoemoney’s blog so interesting.

There’s an interesting article on geotargeting over on ClickZ today where the author claims that Geotargeting has come of age in e-commerce. Well maybe it has in the United States but if you’re marketing to places outside of the US then don’t believe the hype it’s not very accurate just yet.

Here in Australia a geotargeted ad can be so wrong that it can make you laugh instead of buy. Not only can a geotargeted ad be out by hundreds of kilometres but, because of the way our system is set up here, locality names can be used that are basically meaningless to consumers.

One day things might change but we’re not there yet.