Archive for October, 2007

How to Increase Your Sales

Saturday, October 27th, 2007

Psst … wanna know the secret to making more sales? It’s hidden in these three sentences:

“Writers using short words and short sentences tend to sell more.

It is easy to think that if you just do more and add more value that you will make more money, but sometimes doing more just means simplifying and clarifying your words, or publishing in a more friendly format. If you want people to take action, to believe they can afford it, making them feel confident and comfortable works”

You’ll find the rest of the post that this quote comes from right here

Would You Trust this Merchant

Friday, October 19th, 2007

It’s been a rather hectic couple of weeks as we deal with an increasing workload and a move to new premises but finally there’s a few minutes to do a brain doodle here.

During these last few weeks we were approached by one of our clients who had us previously employed us topĀ build their website for them. If you’re interested you can see it at Aquavue - the best cafe in Hervey Bay.

They wanted to know what we thought of an offer they had received from a company that wanted to enlist them as affiliates.

For a start our client sells his products on his site so he’s hardly going to use it as a vehicle to market someone else’s product but we decided to take a closer look at the company making the offer anyway.

Here is what we found:

  1. They didn’t show you the terms of service until you had already signed up and gained access to the affiliates area
  2. They paid 10% commission - but buried further down in the terms was a note that they only paid 8% if their product was purchased using a credit card (how else could anyone pay online for what they were selling you may well ask)
  3. Every time they sent you a cheque they deducted a further $2.00 for the cost of issuing the cheque and posting it to you.
  4. The title of your page had to include their name - a nice little branding exercise that was sure to work for them and make them look as though they owned our client’s website.

Would you trust a merchant like that?

You can probably guess what our recommendation was.