The Sub-Prime Meltdown
There are a lot of affiliates who are involved in marketing mortgage products so there should be a lot of very nervous people watching what’s happening in the States right now.
But what’s happening over there isn’t just affecting the sale of mortgage products, there’s a flow-on effect that’s affecting people in all sorts of jobs and eventually that is going to impact on all affiliate marketers. Of course there are those who are suggesting that the sub-prime meltdown isn’t going to bother the online advertising industry all that much and you can read one of those boosters here but somehow I think that this is not a whole lot more than wishful thinking.
Even today, here in Australia, our stock markets are down because there have been more jitters in the United States over the sub-prime mortgage crisis. Unfortunately I think that this is something that’s not going to go get better any time soon but the affect on countries like Australia may not be as bad things look right now.
One of our leading industrial giants is focusing its attention on China and even though that’s a hard market for affiliates to sell into it might be something that’s worth looking at.