Google’s Universal Search
If you’re like us then getting to the top of Google’s search engine results pages is very important. If you’re not in the top four listings for any important word or term that you might be targeting then you’re not anywhere has been a driving force for us for many years.
That’s why we weren’t all that impressed when Universal Search came along. It reduced the number of spots on the front page and sometimes it even took away the top spot and gave it to a map or a picture. That’s fine if you happen to own the link behind those maps or pictures but it just seemed to make life more difficult for the rest of us.
But now perhaps an image can change everything for the searcher and so they can work in our favour.