Banner Blindness
So many people come into the online affiliate industry thinking that they can make a fortune simply by throwing up a few banners. Sadly there are some major sponsors out there who seem to think the same thing.
If only they would understand that most surfers are blind to banners and there are better ways of advertising their products than by using banners. Perhaps we should all be pointing our sponsors to the latest report by Jakob Nielsen; you can find it here and it should make you think twice about using banners in future.
You’ll also find an interesting little gem tucked away in that article about navigation too