The Effectiveness of Video in Search
Recently Google introduced Universal Search. I’m sure you will have noticed it by now if you’ve been searching on Google. Instead of just returning web pages in the results pages Google now includes video, maps, images and other search verticals as well.
The impact on people who have been looking for information on Google has been interesting and it seems that eye-tracking studies have now found that the video and image thumbnails are attracting more interest than perhaps the top listing is.
There are some lessons there for affiliate marketers who are always striving to get to the top of the results pages … and there’s a lesson there for Google too. Expect to see a change in the way Google displays it’s Adwords advertising on the results pages sometime soon.
A hat tip to Small Business SEM and the post on the recent Search Engine Strategies - SES: 14 Takeaways