The Shifting Sands of Internet Users
Internet users can be a fickle lot; sometimes they’re here and sometimes they’re somewhere else. Some sites are hot and then they’re cold and social media seems to make the situation worse.
But is that really the way things are going?
A recent study by Nielsen/Net Ratings has shown that over the last four years there has been a steady shift in what surfers are doing online. Four years ago 46% of an internet user’s time online was spent in communication. These days 47% of an internet user’s time online is spent visiting content sites.
You can find more interesting statistics about Internet usage here