The Language of Selling
I’m a firm believer in the idea that the language of selling can vary depending on the person you’re selling to. I’m not even sure that the fundamentals stay the same in all situations.
So what language do you use when you’re trying to sell a product online? Who are you talking to? Is it really the person who might be interested in buying your product or do you use a generic language to sell all your products to all your potential customers?
If you were selling a business to business product would your language be the same as if you were selling something to a consumer?
And how much effort do you put in to combining the web design to the language that you’re using?
SEO with Usability: What the People Want is more than just a piece about search engine optimisation. It will encourage you to think about the language you should use on your websites when you are trying to sell something.