Small Business Information

Abandoned shopping carts are fast becoming one of the biggest problems for e-commerce on the Web.

While some businesses are reporting an abandonment rate as low as 10% others are reporting a figure closer to 80% and the average seems to be somewhere between 40% and 60% and those figures are way too high.

A lot of the problems with shopping cart abandonment can be attributed to poor intergration into the website. The more hoops a potential purchaser has to go through just to get to the shopping cart the higher the abandonment rate climbs.

There are other factors too and you’ll find Better Shopping Cart Design an interesting read.

This entry was posted on Thursday, June 21st, 2007 at 5:53 am and is filed under e-commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.