Think About Your Target Market
Regardless of what sort of marketing you’re doing … whether it’s face-to-face, web-based, media advertising or whatever … who is your target market?
Have you even stopped to consider who will be looking at, watching or listening to your marketing? Does it really matter?
You bet it does and A Tale of Two Cultures is a ‘must read’. It might be talking about search engines and websites but there is a lot of food for thought there for everyone.