Who is online and what are they looking at?
Online merchants need to know the demographics of the people who are online. For a long time it was thought that it was mostly kids and those in the 35 to 44 age group that made up the largest groups online.
However that’s been changing in the last few years and now it’s the baby boomers who are out there surfing the Net in big numbers.
Hitwise has just released some interesting statistics that show that, in the UK, those in the 55+ age group are about to become the largest group online. You can find the Hitwise report here and you should add the Hitwise feed to your reader - the information you can glean from their blog is invaluable.