Don’t Ignore the Minority
No, I’m not talking about ethnic minorities here, I’m talking about the minority of surfers who don’t surf the Net using Internet Explorer. There’s quite a variety of browsers out there and not all will render your website in the same way that IE does.
That means that if you’re trying to sell something online not everyone is going to see your website - or your product - in quite the same way. In extreme cases people who use browsers other than IE may not even be able to buy from you because their browser can’t display your shopping cart.
Even just a minor glitch in the way your site is displayed in their browser could be enough to put them off buying from you. So you really do need to make sure that your site renders correctly in all browsers … otherwise you are going to lose sales.
You can read more about how the online appearance of a site can damage sales here.
Ironically when I view that site in my favourite browser - Firefox - every apostrophe is displayed as a question mark.