Many Shop Online …
… but few actually buy.
Yesterday in Affiliate Marketing - The Hidden Benefit for Merchants - I wrote about one of the hidden benefits for merchants (and one of the hidden negatives for webmasters) in affiliate marketing.
Today I’ve got even more ‘bad’ news for those of us who’s small business is involved in affiliate marketing. A new survey has just been released that confirms the findings of several others that were run during 2006 and it doesn’t make great reading for affiliate marketers.
The survey found that lots of people go shopping online but they actually do their buying offline. 68% of consumers research and compare prices for a product online before heading off to make their purchase in a bricks and mortar store.
That means that you really do have to be prepared for a lot of tyre kickers to hit your online stores and you have to work out a way to convert those tyre kickers into people who actually buy from you.